Identify and analyse those factors which are used by Pakistani TV Essay

Identify and analyse those factors which are used by Pakistani TV viewers to discriminate against the local TV channelsin favour of the Indian channels - Essay Example Diversity basically displays the respect for the audience, it shows that every member in the audience is equally important and the channel would want to cater to each and every individual. It is also a great tool to retain the viewers to a particular channel as they now have different things to look forward to rather than the monotonous programming (Onah & Anyanwu, 1988). Innovation is the main tool to attract audiences; people always appreciate innovation and hard work. It creates a sense of curiosity among the audience and forces them to keep coming back to the channel; people would stick to one channel if they are offered something out of the ordinary after certain time intervals (Alpert, 1992). The perception of being innovative gives the channel a positive word of mouth among the viewers, this becomes the source of advertisement for the channel, and people would prefer watching a channel that was recommended by their peers rather than some critic’s recommendation or even a conventional advertisement. One of the major factors that channels loose viewers to other channels is the lack of originality; channels in their urge to be recognized as innovative get carried away at times and start copying which is not appreciated by the majority as the ‘me too’ approach appears to be an act of desperation especially in case of T.V. channels. People switch channels and choose to watch one over the other in search for something different hence a perception of not being original can harm the channel’s business as people will not even bother having a look at it thinking there will be nothing different that the other channel is not showing. Hence originality is also a judging and differentiating factor among the audience between the channels (Benesch, Frey, & Stutzer, 2006). In television industry there have been several advancements in the past few years;